Workshops (by MCE)

Futurelab has a long-standing working relationship with MCE, the largest provider of international management development services in Europe and the Middle East.  As we have found their working philosophy to be very close to our own, we have made a selection of workshops which we believe will be of interest to you.

Please click on the workshop title to get more information on the MCE website.  Alternatively, click here for a full overview of MCE's workshop calendar.

Business Markets

• B2B Strategy Update for Senior Management
• B2B Marketing Strategy Based on Your Customer Value Proposition
• Making Sense of Web 2.0 in B2B Markets: Making Social Media Work for Your Organization
• B2B Market Research and Business Intelligence for Customer Insights
• B2B Sales and Key Account Management in Customer Specific Solutions
• e- Sales, e-Marketing and e-Service in B2B Markets
• Managing and Servicing Global/International Key Accounts in B2B Markets

Consumer Markets

• Strategy Update for Senior Management in Consumer Markets
• Building Strong Brands in Consumer Markets
• Selling to Retailers: Adapting to the Rising Power of Retailers
• Measure and Improve Marketing Productivity in Consumer Markets
• Making Sense of Web 2.0 in Consumer Markets: Making Social Media Work for Your Organization
• Integrated Marketing Communications in Consumer Markets
• Turning Customer Insights into Results
• Getting More from Your Agencies

Industry Specific Workshops

• Telecommunications
• Medical Device Industry
• Pharmaceuticals Industry
• OTC Industry
• Energy & Utilities

Organising your Business for Success

• Leading Your Organization to Innovate for Competitive Advantage
• How to Use Supply Chain Management as a Competitive Advantage
• Launching and Managing Strategic Alliances and Partnerships
• Implementing Your Strategy Through a Portfolio of Projects
• Leadership for Senior Managers: How to Get Your Strategy Implemented throughout Your Organization